At GOOD&CO we aim to intelligently amalgamate fashion and art. Each piece turns its wearer into a walking artwork – though only those in the know will be aware of the detail.
Feminine and functional but never fussy, the GOOD&CO aesthetic appeals to those who like their luxury to come with a playful twist. Each item functions simultaneously as a timeless, classic investment piece and also as an inherently modern accessory. Destined to be enjoyed and loved by generations of women, each GOOD&CO piece is unique.
New Zealand designer Lillie Toogood is the brains behind the brand – her love of photography, travel, textiles and design collide serendipitously in GOOD&CO. Her background in graphic design is evident in her eye for colour and form as all designs originate from her own photography.
GOOD&CO’s signature blend of whimsy and elegance is evident throughout each collection, with abstract glimpses of places near and far given sensuous form on luxurious fabrics.
A GOOD&CO scarf takes you effortlessly from day to night, and from season to season, instantly elevating any outfit. The vibrant designs become abstract studies in colour when worn; each scarf’s setting is the wearer’s stylish secret until unfurled.
GOOD&CO remains the industry leader in the luxury scarf market in Australia and NZ.